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‘Carhartt - WIP’
by Joshua Gordon

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‘Carhartt - WIP’ by Joshua Gordon

This fashion film is a simple but beautiful montage of moments passing. Shot for Carhartt’s Spring/Summer campaign it features Moffy & Jerome Campbell. 

Joshua Gordon's gritty, compositional style effortlessly translates from fashion and documentary photography into film. His interest lies in urban life as well as occasionally visceral subject matter. This ideally positions him to document subtle and not-so-subtle shifts in popular culture and capture those who remain a sidestep from the mainstream.