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‘Carhartt - WIP II’
by Joshua Gordon

Learn More

‘Carhartt - WIP II’ by Joshua Gordon

Having clocked up his directorial debut with Carhartt WIP’s Spring/Summer 2015 Video Campaign, Joshua Gordon has kept the camera rolling and delivers a remarkable piece of fast-paced fiction featuring a fine pick of the current collection.

Joshua Gordon's gritty, compositional style effortlessly translates from fashion and documentary photography into film. His interest lies in urban life as well as occasionally visceral subject matter. This ideally positions him to document subtle and not-so-subtle shifts in popular culture and capture those who remain a sidestep from the mainstream.